Creating a Winning Instagram Bio for Your Small Business

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When was the last time you updated your Instagram bio?

[dropcap]Y[/dropcap]our Instagram bio is a reflection of your brand. It’s the first thing people see when they land on your page. Within just a few seconds, they will decide whether or not your account is for them. With Instagram recently reaching 1 billion monthly users and possibly expanding further into e-commerce through a stand-alone shopping app, having a good Instagram bio is more important than ever.

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Getting discovered on Instagram by your ideal customer will take some planning. You have to effectively convey who you are, what you do and your core values. You also must connect in a way that is both personable and engaging. The challenge? You have less than 180 characters and one clickable link to do so.

Not to worry though. Here are five ideas you can implement to revamp your Instagram bio.

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A Compelling Profile Picture

Instagram is a visually based platform. You’ll want to upload a high-quality image that is relevant to your brand. This can be a logo, a product photo or even a photo of yourself.

Think about how you want your ideal customer to feel when they see your profile picture. The type of image you decide to go with depends on the goals for your Instagram marketing strategy.

For small businesses looking to showcase their products or services and strengthen brand recognition, it’s best to use your company logo or a product photo. You often see this with widely recognized brands like Coca-Cola, Nike, and Oreo.

If you want people to associate your face with your brand, use a headshot instead. Make eye contact with the camera and don’t be afraid to show your personality. Avoid backgrounds that are busy or distracting.  

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Nubian Skin is a brand that takes pride in redefining nude undergarments for women of color. Instead of displaying an isolated product in their Instagram profile picture, the lingerie and hosiery brand incorporated a human element through models of several different shades. With angled poses and fierce looks, the models exemplify what could be for customers who wear the undergarments.

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Customers want to know who they’re doing business with or at least interacting with. It is worth noting that Instagram photos with human faces tend to get 38% more likes and 32% more comments than photos with no faces. People prefer to connect with real people. They are likely to buy from someone they like, know and trust, including brands and retailers. A headshot humanizes your brand and builds trust.

Consistency is key on social media. Whatever option you choose should align with your other social channels. This will help your audience easily identify your brand.

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A Searchable Name

From law firms to technology companies to yoga instructors, Instagram covers a span of business users. Your name and username are critical to standing out. These are searchable elements in your bio; use strategic keywords so people can find you in the search results.

One way to find keywords for your Instagram bio is to create a profile of your ideal customer, or a persona. Use keywords your ideal customer searches for based on their needs. Put yourself in their shoes and think about what they are struggling with. What are their interests? What Instagram accounts do they follow? What hashtags do those particular users use? Answering these questions will help give you a better understanding of who you’re trying to attract to your business.

You may already have your business name entered in the name and username fields on the app. Get creative by turning the name field into a tagline. The tagline appears as the bold text above your account category and full bio description. In the name field, add relevant keywords that describe what your business is about. It might be your specialty or niche. Make it count- you only have 30 characters.

If you plan to be the face of your business, your name should be visible somewhere. Whether it’s in the name field or in the 150-character bio text area, be sure to feature your name to add the personal touch.

Orlandough takes advantage of the name area to highlight their main goods: “Craft Donuts and Cakes.” This gives Instagrammers an idea of what to expect when coming to the small-batch bakery’s profile. It also doesn’t hurt that part of the bakery’s username says where they are located.

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Orlandough takes advantage of the name area to highlight their main goods: “Craft Donuts and Cakes.” This gives Instagrammers an idea of what to expect when coming to the small-batch bakery’s profile. It also doesn’t hurt that part of the bakery’s username says where they are located.

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Are we following each other on Instagram? Find us @timbrtech. Get a look at the latest projects we’re working on and our behind the scenes adventures.

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How You Help Your Ideal Customer

Clearly describe who you are and what you do in just a few words. Try thinking of what would attract your ideal customer and repel those who are not right for your business. The goal is to finetune your messaging. Show what you have to offer in a way that resonates with your ideal customer’s needs.

Feature keywords you didn’t include in the name field in the bio text area. Stating your location might be something you want to mention, especially if your business operates internationally. Be mindful of keyword stuffing. This goes for hashtags as well. Place hashtags in your bio that only pertains to your brand, especially during special campaigns.

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Check out how Andela does this in their Instagram bio. Who they are is summed up in one sentence. The startup leverages their branded hashtags #ThisIsAndela and #HumansOfAndela to build an inspirational community and drive engagement with their followers.

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Your Unique Factor

The Don’t be afraid to showcase your brand personality in your bio. Share one (or two) unique things about your business. What makes you memorable?

Perhaps you’re a marketing agency that enjoys brewing craft beer. Or you’re a foodie initiative passionate about bringing people from all walks of life together. Briefly highlight what separates your business from the other two million on Instagram while avoiding cliches.

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Limbitless Solutions’, the Central Florida-based non-profit creates affordable prosthetics for children. To effectively resonate with their audience, Limbitless emphasizes emotional words. By using “art-infused bionics” rather than 3D printed prosthetics, Instagrammers can expect to see a blend of art and technology in Limbitless’ feed.

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Your Call-to-Action + Website Link

Instagram allows one clickable link in your bio, which is usually below a call-to-action (CTA). This is your chance to direct your followers to a website, a valuable opt-in, a webinar, a services page and more – all revenue opportunities for your business. Provide a link with a CTA so that people are compelled to click. Some examples include subscribe, download now, get 50 percent off and schedule a free consultation.

Track your link traffic with Google Analytics (UTM Tags) or bit.ly. You can also use Linktree or Linkin.bio to create multiple custom links in your Instagram bio under a single source and monitor link activity, including which links are most popular and receiving clicks.

Ashley of Wander and Lust Jewelry uses Linktree to house links of her content, such as her store’s latest jewelry collection and an opt-in for store discounts. An inviting CTA “Get 15% OFF” is located above the Linktree link. Her message is consistent throughout.

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If you plan to use these third-party services to drive traffic, remember to keep the path from your bio to your content simple. Or else you may lose out on a prospect. To reduce decision paralysis and guide the Instagrammer towards the next step in their journey, display two to four buttons with solid CTA copy. Create a positive experience that allows people to evaluate their options and figure out whether or not your business is a good fit.

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You Can Do It!

Now it’s your turn. With these steps, you’re ready to dive into the Instagram’s profile settings and craft a winning bio. Whether it’s in the copy of your bio or your profile picture, take a personable approach to show who you are. Remember to give your ideal customer a reason to follow you and eventually buy from your small business.

Make changes as you see fit. Feel free to experiment. Drop your Instagram handle in the comments and let us know how it works for you.

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Understanding Marketing Automation

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[dropcap]M[/dropcap]any marketing departments have long realized they need to automate repetitive tasks such as emails, social media, and other website actions. It’s nearly impossible to personally reach out to each and every new lead, but a giant, impersonal email blast is pretty much destined to be ignored. The secret to solving the mysteries of the untouched email, the unclicked call to action, and the once-promising lead that simply went MIA, may be marketing automation. Marketers should be looking to develop relationships with buyers at all stages of the sales funnel, and use marketing automation to create highly personalized relationships with new and existing leads. Let’s face it, we’ve all got pretty jam-packed inboxes, and even perfectly personalized emails offering incredible, highly relevant deals sometimes get lost in the shuffle or the “spam” folder.

The Landscape as it is

At its best, marketing automation is simply software and tactics that allow companies to buy and sell effectively, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. The practice has shown amazing results for both B2B and B2C businesses. A 50% increase in overall conversion rates have been reported on average. However, most won’t have the ingredients they need for effective marketing automation because they first have to have a steady flow of organic leads coming through their funnel. Many invest in marketing automation before they have fertile ground for lead nurturing campaigns to blossom. It’s an uncomfortable truth in the marketing world that most leads go nowhere. Too many marketers spend their time figuring out how to take the tiny fraction of the market they already have as leads and squeeze more out of them. While they’re doing that, their competition is figuring out how to get more out of the 99.99% of the market that’s still out there. The efficient implementation of marketing automation technology can effectively increase operational efficiency by allowing for more precise use of all your companies data.

Makreting Automation

Marketing automation allows a brand to send the right message to the right person at the right time, in a way that’s scalable.

 

Automation uses every bit of a customer engagement to trigger the right touch for the right customer at the right time. How many nudges did it take before you decided you had to have your last online purchase: a targeted ad on social coupled with an email reminding you of the sale price or was it a push notification letting you know there were only a few left in stock? Now does it seem weird to rely on automation to create more personalized relationships with leads? Absolutely. However, think of all the information about clients that is gathered as they sign up for newsletters, click through web pages, or even view items online. Marketing automation allows a brand to consolidate all that data in order to produce meaningful, personalized pieces of content that will help convert leads. Imagine you’re trying to grow a plant. First, you need fertile soil for the growth of your plant. Next, you need seeds, and last you need water and light in order to nurture those seeds into a lush, blooming plant. It’s not foolproof, but it’s not impossible. In essence, effective marketing automation looks just like nurturing this plant does. At the end of the day, the hope is we’ve nurtured our leads the seeds well enough to produce actual paying customers or a lush, full-grown plant.

Use Automation to Get Personal

While it’s become standard practice to begin by asking leads for an email address, using marketing automation to analyze total customer data can lead to much more beneficial relationships for both buyers and brands. Now let’s say you have 5,000 new leads. It’s highly unlikely that all 5,000 are interested in the same aspects of your business. Most automation is based on analytics measuring the impact of an entire campaign across the various segments and channels. The practice could potentially set off a chain of responses, from a welcome email to a call from a member of your sales team. Marketing automation done right typically generates significant new revenue for companies, and provides an excellent return on the investment required. Though it’s not the easiest marketing initiative to execute on, marketing automation is certainly not impossible. With the data, you already possess you can identify segments and opportunities you never dreamed existed. Why stop at obvious factors such as demographics, when you can instead break your prospect base down according to how they use your site, the offers they accept, the articles they linger on. Through your strategy begin to customize landing pages, widgets and other elements of your website; identify customer’s needs based on their interest rather than simply asking for an email address.

makreting automation

The term “marketing automation” has become a buzz-word, where marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation. This misconception leaves many marketers with sophisticated tools to automate the middle of their funnel, but no solution to generating new leads to nurture in the first place. The consequence is that marketers begin buying lists of email addresses to nurture instead of generating inbound leads. Digital marketing automation has its bloodline in simple email marketing. However, it is way beyond the email marketing.

It takes personalization far beyond blasting a coupon or special offer to every lead on your list, regardless of where they are in their purchase journey.

 

In our plant analogy, it’s sort of like using artificial chemicals or enhancers to make your plants grow faster. Sure, it seems like a good, quick fix–but it doesn’t set you up for future, long-term success. While using automation platforms, many marketers must still create exciting, multi-tier lead nurturing campaigns. Successful multi-channel efforts generally include marketing automation, email marketing, retargeting, social media, and sales outreach. In a world where customers feel more empowered to make purchase decisions than ever, using marketing automation to offer solutions before they ask can be crucial; today’s digitally empowered consumers are loyal to the companies that address their needs most effectively. The most effective marketing automation not only collects data from multiple channels but also uses those various channels to send their marketing messages as well. That means the success of your campaign relies less on the email and fully utilizes the various channels that influence a buyer’s decision.

Amazon is the King of Marketing Automation

From their amazing retargeting that never lets you forget those jeans, you were undecided on a couple weeks ago, to their spot on suggestions based on previous purchases. Amazon will even let you know what your neighbors are buying, so you’re never the last in the know. Amazon’s marketing makes it easy for its customers to buy things, to the point where some Amazon customers don’t realize they’re out of toothpaste until they get a reminder to buy more. Amazon is second to none at listening to their customers through passive actions such as web browsing, to purchase history, to actual feedback through surveys and customer service.

Makreting Automation

An automation update for your brand requires integrating new technology into your day-to-day business operations, which obviously comes with a few pain points. However, once you’ve got your automated marketing system running like clockwork you will see the value in letting your marketing automation system do the heavy lifting. Remember marketing automation isn’t simply a quick fix for finding new leads. Instead, it’s a long-term strategy that enables growth. In nonprofessional terms, marketing automation is all about optimization. Make sure that when your automation pays off, and you are getting those leads you’ve been looking for; your marketing strategy calls for even more personalized lead nurturing which never feels robotic. The scope of marketing automation is beyond simply automating the marketing department’s repetitive tasks, it optimizes the time of your staff. It can even hint at which new avenues your sales team concentrates their endeavors.

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Set A Clear Vision With A Social Media Audit

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[dropcap]A[/dropcap] social media audit is the process of reviewing what’s working, what’s failing and what can be improved upon across your social media channels. Before you start developing more content to share on social, you need to figure out what your audience actually likes. A fantastic way to do that is to look at the metrics for past social media posts to see which were most successful.

Metrics are data or statistics used to measure the effectiveness of your social media posts. Make sure you are monitoring your post performance by the metric that is most important to you. This may include shares, comments, and mentions or worded another way clicks, responses, and total reach.

Take for example a small business that is already planning monthly posts on two or more social channels. A vital metric often overlooked and can be easily identified through an audit is the time of day a post receives the most engagement. The amount of video plays is another metric that could be used to sell to advertisers and generate revenue for your business.

You can find most of these metrics for free directly from the social media networks: Facebook Insights, Twitter Analytics, Pinterest Analytics, and Instagram Insights. There are so many tools out there to help track your social media metrics. See what works best for your business goals. Google Analytics is always the first to come out of our toolbelt at Timbr Technologies.

How healthy are your brands marketing efforts?

How to get started:

  1. Pick your metric
  2. See which post got the best rate of return on that metric (develop an “algorithm” to plug in different post types & get answers)
  3. Once you see which post work best, develop calendar around those post type
  4. ***Develop a variable algorithm to use for the experimental post in the future, one that shows you post which work well with a different metrics or shows post that gets returns of interest, etc*** — This may be where you want to call the team at Timbr Technologies.

For those who prefer an extra hand at staying on top of their social channels, Timbr Technologies provides a suite of tools and resources that can streamline your social media marketing.

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You can also use this time too:

  • Look at the overall tone and voice of your content marketing. Who are you?
  • Better convey in your content. Figure out if your messaging is aligned across all platforms.
  • Examine the average (or minimum/maximum) engagement of content developed.
  • Check your Branding Guidelines. How do you refer to the company, product lines, individuals, etc.?
  • Posting parameters for in which to experiment with future posting.

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It can all sound like a lot, but a social media audit is a worthwhile investment. By doing a social media audit, you can get a clear vision on which social networks are bringing you the most value. Social media audits ensure you’re not wasting time, energy, and money on activities that don’t further your business goals.

Let’s start small with this first step: find a few posts that performed well. For instance, consider top videos, images, links or website referrals. Try to effectively repackage them for a repurposed post in the coming months.

A DIY social media audit, not your thing? Get in touch with our team at Timbr Technologies to learn more about our social media management services.

[/vc_column_text][/vc_column][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”3″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”1″ sticky=”yes” width=”3/12″][vc_row_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][uncode_author_profile user_id=”4″ avatar_position=”top” author_name_linked=”” heading_semantic=”h5″ text_size=”h5″ text_space=”fontspace-781688″ text_weight=”800″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”0″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Let’s Collaborate[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ back_color=”color-xsdn” overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ radius=”xs” width=”1/1″][vc_column_text]Join our collaborative community. Discover the latest marketing, branding & technology resources.[/vc_column_text][contact-form-7 id=”62791″][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Contributors[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”2″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”4″ mobile_width=”4″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”2286″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:https%3A%2F%2Fdavidwalsh.name%2F||target:%20_blank|”][vc_single_image media=”15051″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:http%3A%2F%2Fwww.graphicsfuel.com%2F||target:%20_blank|”][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”4″ mobile_width=”4″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”15046″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:http%3A%2F%2Fspeckyboy.com%2F||target:%20_blank|”][vc_single_image media=”23115″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:https%3A%2F%2Fwebdesignledger.com%2F||target:%20_blank|”][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Newsletter[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ back_color=”color-xsdn” overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ radius=”xs” width=”1/1″][vc_column_text]Join our 35,000+ subscriber creative community newsletter and discover the latest web design, UX and freelance designer resources, tips and deals.[/vc_column_text][contact-form-7 id=”62791″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

Knock, Knock. Who’s There? It’s Our Data.

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[dropcap]F[/dropcap]acebook got jokes. Tons of jokes. They’ve got jokes on me, on you, your co-workers & cousins too. They got yo momma jokes, knock knock jokes, even plain crude jokes. And the one thing all these jokes have in common, they are all jokes on us. Facebook has literally made us, the users, all the butt of one big data joke. And judging from the crowd’s reaction, Facebook is laughing at us, not with us.

Facebook gave us a platform to share life’s moments with our friends all over the world. It molded from a digital wall of college students posting photos and sharing water cooler talk, to a dominant digital platform stretching across traditional industries like the workplace, marketplaces & financial institutions. In the process, as they grew from spring break photos to brand pages, more and more of the people and brands we see in everyday life began populating the network.

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It molded from a digital wall of college students posting photos and sharing water cooler talk, to a dominant digital platform stretching across traditional industries like the workplace, marketplaces & financial institutions.

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The Dilemma

Three years ago, if you look only at adults who use the internet – 81% of All Americans – nearly 3/4’s of them used Facebook. Basically, every adult in America was on Facebook. 70% of those users visited Facebook daily and 45% visited several times a day. Not only were we ALL on the social network, we used it daily, even often. Fast forward 3 years and those numbers have only increased. More daily users, more daily sharing, more sharing options; its all increased. Facebook has grown to the one platform EVERYBODY is on.

Facebook is a place where everyone exist with the basic understanding that sharing is good for you and the guiding principle is that you can share intimate moments of your life and ask for nothing in return. Facebook wants you to feel like it’s “freeing” to share & connect. But really Facebook is like talking to the confessional, you confess your sins but they’ll never really talk back. Facebook took our innermost thoughts and life moments & turned them into our worst nightmare, targeted ads. Sure, big brother was watching, but we gave him everything he asked for, basically direct ccTV access, without making him sign an NDA or anything. In actuality, they made use sign something called a “terms of service” that we didn’t read. Somewhere buried in that contract is basically Facebook’s right to take your life story and write the biography without giving you a cent. We did that to ourselves.

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Facebook is not the first company to own a treasure trove of data on us and sell it/use it for their own business gains. Reader’s Digest settled a class action law suit for $8.2 million after they allegedly sold information subscribers gave to the publisher. Like Facebook, Readers Digest had consent to collect the data. They did not however have consent to sell that data. Facebook never sold any of our data (that we know of as of yet), but they definitely have not handled it with care. We gave up our data on blind faith that facebook would do right by our data. So maybe we should ask ourselves, have we handled our most valued data with care?

[/vc_column_text][/vc_column][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”3″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”1″ sticky=”yes” width=”3/12″][vc_row_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][uncode_author_profile user_id=”4″ avatar_position=”top” author_name_linked=”” heading_semantic=”h5″ text_size=”h5″ text_space=”fontspace-781688″ text_weight=”800″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Let’s Collaborate[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ back_color=”color-xsdn” overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ radius=”xs” width=”1/1″][vc_column_text]Join our collaborative community. Discover the latest marketing, branding & technology resources.[/vc_column_text][contact-form-7 id=”62791″][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Contributors[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”2″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”4″ mobile_width=”4″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”2286″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:https%3A%2F%2Fdavidwalsh.name%2F||target:%20_blank|”][vc_single_image media=”15051″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:http%3A%2F%2Fwww.graphicsfuel.com%2F||target:%20_blank|”][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”4″ mobile_width=”4″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”15046″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:http%3A%2F%2Fspeckyboy.com%2F||target:%20_blank|”][vc_single_image media=”23115″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:https%3A%2F%2Fwebdesignledger.com%2F||target:%20_blank|”][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Newsletter[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ back_color=”color-xsdn” overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ radius=”xs” width=”1/1″][vc_column_text]Join our 35,000+ subscriber creative community newsletter and discover the latest web design, UX and freelance designer resources, tips and deals.[/vc_column_text][contact-form-7 id=”62791″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

The rules of Instagram and Snapchat….according to Teens

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1495804814737{padding-top: 25px !important;}” row_name=”content”][vc_column width=”2/12″][/vc_column][vc_column width=”8/12″][vc_gallery el_id=”gallery-113865″ medias=”55162″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_width=”12″ single_overlay_opacity=”50″ single_padding=”2″][/vc_column][vc_column width=”2/12″][/vc_column][/vc_row][vc_row][vc_column width=”2/12″][/vc_column][vc_column width=”8/12″][vc_gallery el_id=”gallery-166092″ medias=”55151,55152″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″][/vc_column][vc_column width=”2/12″][/vc_column][/vc_row][vc_row][vc_column width=”2/12″][/vc_column][vc_column width=”8/12″][vc_column_text]It can be hard to keep up with the rules of the game in the ever evolving interconnected world of social media. The basics such as posting limitations and types of content on each media are known by the majority of users. The do’s and dont’s from that point on become a bit blurry. Many people as well as brands will define their own styles usually finding the simplest fastest way to post. The comfort and ease of simplistic posting leads to a lack of innovation and social growth will tend to become stagnant. Many teens however have not only established a set social standards but also created space for their own niches and methods to combat just that.

Read their rules: http://mashable.com/2017/06/02/rules-teens-instagram-snapchat/#KYmtqf6qfkqh[/vc_column_text][/vc_column][vc_column width=”2/12″][/vc_column][/vc_row]