Orlando Technology Does Small Business Saturday

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Small Business Saturday — Quite possibly our favorite day of the year!


[/vc_column_text][vc_column_text]As 2018 comes to and end we are honored to have another chance to serve as an American Express Small Business #ShopSmall Neighborhood Champion here in Central Florida! Check out some of what’s new and happening with our fellow small business owners in the area. Be sure to join the conversation to tell us about how you and your business won this Small Business Saturday.

Use #OrlandoTechShopSmall to sound off in the comment or online.[/vc_column_text][vc_gallery el_id=”gallery-853751″ medias=”73905,73775,73971,73913,73896″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_image_anim=”no” single_padding=”2″][vc_row_inner][vc_column_inner width=”1/2″][vc_raw_html]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[/vc_raw_html][/vc_column_inner][vc_column_inner width=”1/2″][vc_raw_html]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[/vc_raw_html][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″][vc_raw_html]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[/vc_raw_html][/vc_column_inner][/vc_row_inner][vc_column_text]The concept of #ShopSmall was started as a marketing campaign by American Express in 2010. There are over 23 million small businesses in the United States. Those small businesses have created 8 million jobs since 1990, and 54% of U.S. sales happen at small businesses.

[/vc_column_text][/vc_column][vc_column width=”2/12″][/vc_column][/vc_row][vc_row][vc_column width=”2/12″][/vc_column][vc_column width=”8/12″][vc_gallery el_id=”gallery-183803″ medias=”73948,73949,73950,73951,73962″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″][vc_column_text]There were also more than 7,200 “neighborhood champions,” across the country, including associations, chambers of commerce and community organizers like us here at Timbr Technologies. Together we are engaging millions of small businesses and customers everyday on Main Street.[/vc_column_text][vc_gallery el_id=”gallery-103295″ isotope_mode=”packery” medias=”73893,73894,73895,73977″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″][vc_column_text]Learn more Small Business Saturday facts here![/vc_column_text][vc_raw_html]%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FBb1vCD-AYQ5%2F%3Futm_source%3Dig_embed%26amp%3Butm_medium%3Dloading%22%20data-instgrm-version%3D%2212%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba%280%2C0%2C0%2C0.5%29%2C0%201px%2010px%200%20rgba%280%2C0%2C0%2C0.15%29%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc%28100%25%20-%202px%29%3B%20width%3Acalc%28100%25%20-%202px%29%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FBb1vCD-AYQ5%2F%3Futm_source%3Dig_embed%26amp%3Butm_medium%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate%28-511.000000%2C%20-20.000000%29%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%20523.338%2C26.654%20C524.393%2C26.244%20525.979%2C25.756%20528.898%2C25.623%20C532.057%2C25.479%20533.004%2C25.448%20541%2C25.448%20C548.997%2C25.448%20549.943%2C25.479%20553.102%2C25.623%20C556.021%2C25.756%20557.607%2C26.244%20558.662%2C26.654%20C560.06%2C27.196%20561.058%2C27.846%20562.106%2C28.894%20C563.154%2C29.942%20563.803%2C30.938%20564.346%2C32.338%20C564.756%2C33.391%20565.244%2C34.978%20565.378%2C37.899%20C565.522%2C41.056%20565.552%2C42.003%20565.552%2C50%20C565.552%2C57.996%20565.522%2C58.943%20565.378%2C62.101%20M570.82%2C37.631%20C570.674%2C34.438%20570.167%2C32.258%20569.425%2C30.349%20C568.659%2C28.377%20567.633%2C26.702%20565.965%2C25.035%20C564.297%2C23.368%20562.623%2C22.342%20560.652%2C21.575%20C558.743%2C20.834%20556.562%2C20.326%20553.369%2C20.18%20C550.169%2C20.033%20549.148%2C20%20541%2C20%20C532.853%2C20%20531.831%2C20.033%20528.631%2C20.18%20C525.438%2C20.326%20523.257%2C20.834%20521.349%2C21.575%20C519.376%2C22.342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Transformative Marketing Technologies on the Horizon

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A list of the TOP 10 most transformative technologies for marketing in the next 12 months according to 350 industry leaders, influencers, and experts as surveyed by John Koetsier.

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Artificial Intelligence, Deep learning, machine learning: 37.4%

The winner by a LANDSLIDE!

The common belief is that AI will put big data to work those surveyed highlighted possible shifts in targeting, in understanding the customer journey, and in driving optimal ad-spend decisions.

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Big Data and Personalization: 16.8%

Marketers have a deep and earnest longing to communicate intimately with their customers like best friends, a million or two at a time. Using big data to — among other things — personalize communications — is high on the list. A few are making it happen.

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Augmented Reality, Virtual Reality, and Mixed Reality: 12.2%

AR, VR, and XR or mixed reality are super-exciting to marketers who want to hit the next big thing. Think websites in the 1990s. Nothing says cutting edge like funky goggle helmets and real-time insertion of virtual objects into actual scenes.

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Bots, chatbots, messaging: 10.1%

Communicating with millions individually while taking a coffee break? It’s easy to see why chatbots on messaging platforms are popular. It’s also easy to see some limited success in early adoptions of the technology.

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Mobile, with a focus on geolocation: 10.1%

Mobile was the most interesting thing about just a few years ago. Now, it’s even more important, but much less visible. Why? It’s the setting where all the other interesting things happen.

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Rest of the TOP 10

  • Voice: search, assistants, commerce, user interfaces: 9%

    Amazon’s Echo, Google Home, Apple’s Siri
  • Blockchain, cryptocurrencies: 8.4%

    How we might transact all business in the future.
  • Messaging and brand: 8.4%

    Not all top technologies are technologies.
  • Performance marketing: 8.4%

    ROI, A/B Testing, and Conversion; Data enabled creative decisions.
  • Customer databases and Data Lakes: 6.1%

    Data management platforms for all prospect and customer interaction. Marketing has never had a single system of record but that’s about to change.

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Clearly, A.I. is the big winner.

Because even if executives didn’t pick Artifical Intelligence as the most transformative marketing technology of 2018, they picked a technology that requires artificial intelligence, or benefits greatly from its application.

A.I. + Data = 2018 and beyond marketing success

Credit: Tune.com

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Technology meets Small Business

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[dropcap]I[/dropcap]ncreasingly, small-business owners count on technology to start and scale their brands. Tech touches everything from the way consumers find and purchase products and services to the way small businesses market and even transportation is influenced by new technologies.  See some of the national trends among consumers and businesses below and afterward access the full report here.

TECHNOLOGY+ SMALL BUSINESS = SUCCESS! 

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In order to better understand the impact of digital tools and social media on Main Street in America, the U.S. Chamber of Commerce’s Chamber Technology Engagement Center, partnered with Morning Consult, a research & technology firm, and Facebook to explore how small businesses are not only using but also shaping social media and digital platforms.

First and for most customers are moving online to make their purchasing decisions. According to a recent Pew Research Survey, the proportion of Americans who shop online grew from 22% in 2000 to nearly 80% in 2016.

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You cant be afraid to take a risk. You can’t be afraid to take a risk because you think you might fail. -Linda McMahon

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Given the uptick in online consumerism, an online presence is a critical component of a successful business plan. In a 2017 report, Deloitte found that the most digitally advanced U.S. small businesses earned two times as much revenue per employee, experienced revenue growth that was nearly four times as high, and were almost three times as likely to have created jobs compared with the previous year.

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Even when customers do business with a physical store, they increasingly expect to access online options as part of their experience. Businesses that successfully build and implement a strategy of online customers, vendors, and employee engagement will likely see the most success in coming years.

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The growth and use of social networking by small businesses across the world continue to increase. Of Facebook’s over two billion monthly active users, more than 1.5 billion are connected to a business on the platform. Of those 580 million are connected to an American business. The global number of social network users worldwide is projected to increase to over three billion by 2021.

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“Never before in history has innovation offered promise of so much to so many in so short a time.”
– Bill Gates

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The size of small businesses, once an obstacle to reaching global markets, now offers benefits. With the internet and related technologies, small businesses can be based in a range of locations even as they connect with customers around the world. Small business owners must customize technology to the needs of their businesses. Online tools are inexpensive and easy to use and have become routine parts of how business owners operate.

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Comment below and let us know some of the ways your brand has used technology to stand apart.

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Understanding Marketing Automation

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[dropcap]M[/dropcap]any marketing departments have long realized they need to automate repetitive tasks such as emails, social media, and other website actions. It’s nearly impossible to personally reach out to each and every new lead, but a giant, impersonal email blast is pretty much destined to be ignored. The secret to solving the mysteries of the untouched email, the unclicked call to action, and the once-promising lead that simply went MIA, may be marketing automation. Marketers should be looking to develop relationships with buyers at all stages of the sales funnel, and use marketing automation to create highly personalized relationships with new and existing leads. Let’s face it, we’ve all got pretty jam-packed inboxes, and even perfectly personalized emails offering incredible, highly relevant deals sometimes get lost in the shuffle or the “spam” folder.

The Landscape as it is

At its best, marketing automation is simply software and tactics that allow companies to buy and sell effectively, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. The practice has shown amazing results for both B2B and B2C businesses. A 50% increase in overall conversion rates have been reported on average. However, most won’t have the ingredients they need for effective marketing automation because they first have to have a steady flow of organic leads coming through their funnel. Many invest in marketing automation before they have fertile ground for lead nurturing campaigns to blossom. It’s an uncomfortable truth in the marketing world that most leads go nowhere. Too many marketers spend their time figuring out how to take the tiny fraction of the market they already have as leads and squeeze more out of them. While they’re doing that, their competition is figuring out how to get more out of the 99.99% of the market that’s still out there. The efficient implementation of marketing automation technology can effectively increase operational efficiency by allowing for more precise use of all your companies data.

Makreting Automation

Marketing automation allows a brand to send the right message to the right person at the right time, in a way that’s scalable.

 

Automation uses every bit of a customer engagement to trigger the right touch for the right customer at the right time. How many nudges did it take before you decided you had to have your last online purchase: a targeted ad on social coupled with an email reminding you of the sale price or was it a push notification letting you know there were only a few left in stock? Now does it seem weird to rely on automation to create more personalized relationships with leads? Absolutely. However, think of all the information about clients that is gathered as they sign up for newsletters, click through web pages, or even view items online. Marketing automation allows a brand to consolidate all that data in order to produce meaningful, personalized pieces of content that will help convert leads. Imagine you’re trying to grow a plant. First, you need fertile soil for the growth of your plant. Next, you need seeds, and last you need water and light in order to nurture those seeds into a lush, blooming plant. It’s not foolproof, but it’s not impossible. In essence, effective marketing automation looks just like nurturing this plant does. At the end of the day, the hope is we’ve nurtured our leads the seeds well enough to produce actual paying customers or a lush, full-grown plant.

Use Automation to Get Personal

While it’s become standard practice to begin by asking leads for an email address, using marketing automation to analyze total customer data can lead to much more beneficial relationships for both buyers and brands. Now let’s say you have 5,000 new leads. It’s highly unlikely that all 5,000 are interested in the same aspects of your business. Most automation is based on analytics measuring the impact of an entire campaign across the various segments and channels. The practice could potentially set off a chain of responses, from a welcome email to a call from a member of your sales team. Marketing automation done right typically generates significant new revenue for companies, and provides an excellent return on the investment required. Though it’s not the easiest marketing initiative to execute on, marketing automation is certainly not impossible. With the data, you already possess you can identify segments and opportunities you never dreamed existed. Why stop at obvious factors such as demographics, when you can instead break your prospect base down according to how they use your site, the offers they accept, the articles they linger on. Through your strategy begin to customize landing pages, widgets and other elements of your website; identify customer’s needs based on their interest rather than simply asking for an email address.

makreting automation

The term “marketing automation” has become a buzz-word, where marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation. This misconception leaves many marketers with sophisticated tools to automate the middle of their funnel, but no solution to generating new leads to nurture in the first place. The consequence is that marketers begin buying lists of email addresses to nurture instead of generating inbound leads. Digital marketing automation has its bloodline in simple email marketing. However, it is way beyond the email marketing.

It takes personalization far beyond blasting a coupon or special offer to every lead on your list, regardless of where they are in their purchase journey.

 

In our plant analogy, it’s sort of like using artificial chemicals or enhancers to make your plants grow faster. Sure, it seems like a good, quick fix–but it doesn’t set you up for future, long-term success. While using automation platforms, many marketers must still create exciting, multi-tier lead nurturing campaigns. Successful multi-channel efforts generally include marketing automation, email marketing, retargeting, social media, and sales outreach. In a world where customers feel more empowered to make purchase decisions than ever, using marketing automation to offer solutions before they ask can be crucial; today’s digitally empowered consumers are loyal to the companies that address their needs most effectively. The most effective marketing automation not only collects data from multiple channels but also uses those various channels to send their marketing messages as well. That means the success of your campaign relies less on the email and fully utilizes the various channels that influence a buyer’s decision.

Amazon is the King of Marketing Automation

From their amazing retargeting that never lets you forget those jeans, you were undecided on a couple weeks ago, to their spot on suggestions based on previous purchases. Amazon will even let you know what your neighbors are buying, so you’re never the last in the know. Amazon’s marketing makes it easy for its customers to buy things, to the point where some Amazon customers don’t realize they’re out of toothpaste until they get a reminder to buy more. Amazon is second to none at listening to their customers through passive actions such as web browsing, to purchase history, to actual feedback through surveys and customer service.

Makreting Automation

An automation update for your brand requires integrating new technology into your day-to-day business operations, which obviously comes with a few pain points. However, once you’ve got your automated marketing system running like clockwork you will see the value in letting your marketing automation system do the heavy lifting. Remember marketing automation isn’t simply a quick fix for finding new leads. Instead, it’s a long-term strategy that enables growth. In nonprofessional terms, marketing automation is all about optimization. Make sure that when your automation pays off, and you are getting those leads you’ve been looking for; your marketing strategy calls for even more personalized lead nurturing which never feels robotic. The scope of marketing automation is beyond simply automating the marketing department’s repetitive tasks, it optimizes the time of your staff. It can even hint at which new avenues your sales team concentrates their endeavors.

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Is it time for the Application of Mobile?

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[dropcap]A[/dropcap] lot of growing small business and emerging enterprise companies make mobile apps just for the sake of having an app. No true direction or strategy are backing up this massive undertaking. The decision needs to be made up front on whether this app is an extension of the existing brand or will it be its own independent product. What absolutely can not happen is; someone says we need an app that does this; so a firm is hired to built it and that’s all there is to it. This logic inevitably leads to major struggles when it comes to marketing and growing usership of said app. A great app has a marketing and growth strategy before one line of code is ever written.

Michael Hardy, Founder of Inspired Blue Solutions puts it simple and plain;  “If the app is an extension of the business, then the marketing is relative to the success or buzz of the actual business. [While] marketing an app as an [independent] business can be a challenge. However, whether positive or negative, you have to be consistent in marketing and always self-evaluating of the app.” Initially, it was more acceptable to just market the app itself using the same traditional marketing techniques. That is no longer true because you aren’t actually trying to sell audiences on the app itself anymore. Instead, you are selling them on the experience your app provides. And, more importantly, how that experience is uniquely different and superior to any other experience they’ve previously had on mobile. This is not a new concept, by any means. Today’s consumers look for the simplest experiences offered by brands in fact, 86% of consumers are more likely to purchase when they are not overwhelmed with confusing information according to a study from the Harvard Business Review. Keep that in mind when you are writing your app’s in-store description. Market how the app will simplify users lives, not every little thing the app can do.

How should your brand best implement a mobile app?

Also remember the key to marketing mobile apps is to advertise where the mobile users already are. In other words, you fight mobile with mobile. The strategy of marketing the experience rather than the app is front and center here. The practice will cause customer experience to become a front-running issue of the business model. Don’t market your app—that’s simply is not enough anymore. You have to focus on the experiences that are only possible with your product. “The positive part is that if your app can serve the right niche market and your unique sales proposition is on point, it is easier to target and market your apps. It’s then more about content, the right ads, frequency, etc. to foster engagement. The ‘challenge’ is fighting the noise of the other apps out there, especially if your product is too similar to other apps. You can definitely get drowned out or lost in the shuffle, even with consistent marketing.” indicates Hardy.

Standing out amongst the clutter will lead to finding your loyal users; these users are more valuable than gold. Loyal users are the ones that are going to turn that download into revenue and a positive ROI and actually use the app and its features. If you aren’t acquiring loyal users, there may be a major problem with the design and functionality of your app. The loyal users you foster, at the end of the day, are going to determine the success and future of your business mobile application.

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Small Business Saturday | 101

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[dropcap]T[/dropcap]he concept was started as a marketing campaign by American Express in 2010. There are over 23 million small businesses in the United States, which is a 49 % increase from 1982. Small businesses have created 8 million jobs since 1990, and 54% of U.S. sales happen at small businesses. Small businesses’ employ roughly 8 million people. Making them responsible for 40 percent of all American retail jobs. According to an SBA civic economics study, small businesses donate 250% more than large corporations to nonprofits and local community causes.

In 2012 NFIB and Amex estimated that Small Business Saturday shoppers spent an estimated $5.5 billion at smaller retailers. In 2015 nearly 95 million people went out to shop small. Spending reached $16.2 billion, which was a 14 percent increase from 2014. A National Retail Federation survey said, “More than 164 million consumers plan to shop over five-day Thanksgiving weekend in 2018. Forty-one percent (67 million) are expected to shop on Small Business Saturday, and 78 percent of those say they will do so specifically to support small businesses.”

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Survey data shows that 70 percent of U.S. consumers are aware of Small Business Saturday

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There’s data that suggest upwards of 70 percent of U.S. consumers are aware of Small Business Saturday, the same report from a Consumer Insights Survey found, that four in ten, or 43 percent of American adults either shopped or dined small. 58 percent say they shopped or dined at more than one independently owned business. What’s more, support for small businesses went beyond brick-and-mortar with 35 percent saying they shopped online. Small Business Saturday saw 108 million shoppers spend $12.9 billion last year at independently owned businesses. That is a slight downturn from the 112 million shoppers spending more than $15 billion in 2016.

[/vc_column_text][vc_column_text]Despite that downswing national here in our backyard small businesses are thriving and gearing up for yet another great holiday season. Collaboration is Key, and the goal is always to work together to make use Main Street is successful. This will be our 3rd year as a Shop Small Neighborhood Champion here in Central Florida and we are ready for the action. Here is what some local organization from years past are saying about being a small business in the ecosystem.[/vc_column_text][vc_gallery el_id=”gallery-169512″ medias=”73893,73894,73895,73896″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″][vc_single_image media=”73775″ caption=”yes” media_width_percent=”100″ title=”Local Small Business Ecosystem”][vc_column_text]

For every $100 spent at a local small business, roughly $68 stays in the local economy. Comparatively, only about $43 out of $100 spent at a larger business will stay.

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There were also more than 7,200 “neighborhood champions,” across the country, including associations, chambers of commerce and community organizers like us here at Timbr Technologies. Together we are engaging millions of small businesses and customers everyday on Main Street.

Learn the full Small Business Saturday history.[/vc_column_text][/vc_column][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”3″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”1″ sticky=”yes” width=”3/12″][vc_row_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][uncode_author_profile user_id=”4″ avatar_position=”top” author_name_linked=”” heading_semantic=”h5″ text_size=”h5″ text_space=”fontspace-781688″ text_weight=”800″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”0″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Let’s Collaborate[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ back_color=”color-xsdn” overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ radius=”xs” width=”1/1″][vc_column_text]Join our collaborative community. Discover the latest marketing, branding & technology resources.[/vc_column_text][contact-form-7 id=”62791″][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Contributors[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”2″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”4″ mobile_width=”4″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”2286″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:https%3A%2F%2Fdavidwalsh.name%2F||target:%20_blank|”][vc_single_image media=”15051″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:http%3A%2F%2Fwww.graphicsfuel.com%2F||target:%20_blank|”][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”4″ mobile_width=”4″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”15046″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:http%3A%2F%2Fspeckyboy.com%2F||target:%20_blank|”][vc_single_image media=”23115″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:https%3A%2F%2Fwebdesignledger.com%2F||target:%20_blank|”][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Newsletter[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ back_color=”color-xsdn” overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ radius=”xs” width=”1/1″][vc_column_text]Join our 35,000+ subscriber creative community newsletter and discover the latest web design, UX and freelance designer resources, tips and deals.[/vc_column_text][contact-form-7 id=”62791″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

Blockchain, Cryptocurrency, and a Marketable Marketplace

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[dropcap]B[/dropcap]lockchain may not be used widely right now, but we all may be in need of a crash course sooner rather than later. Anyone who calls themselves a marketer should start immersing themselves in educational information about the technology today. Not many people fully understood the massive scope of the internet when the tool took the world by storm and the same will be true of the blockchain. Embracing and adopting new technology will give savvy marketers a head start in the next wave of innovation which waits over the horizon.

Brand storytelling as a whole will launch to a completely new level once the implementation of blockchain technology truly begins. Simply defined blockchain is a digital ledger in which transactions are made. It serves as the intermediary where the validation of any and all transactions can occur. Blockchain essentially serves as a middleman. In finance, for example, the middleman would be the bank; a financial institution’s main function is storing and transferring your money reliably. Imagine no longer needing this physical intermediary for your funds. Look at the cryptocurrency craze which operates on the blockchain and it is not hard to imagine at all. The world of digital advertising is a land of early adopters and it will not take long for them to embrace this new technology landscape. In marketing, it could be said that the central authorities, for example, are Google or Facebook, where they work by ensuring the reliability and dependability of your ‘transactions’, or ad campaigns.

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Brand storytelling as a whole will launch to a completely new level once the implementation of blockchain technology truly begins..

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Marketing and PR departments have operated for decades on the development of communications and messages in the form of branded stories. Whether or not the company delivered on the promises it made was really anybody’s guess as far as the general public was concerned. Engagement on the blockchain as well as ad performance can be verified to ensure optimal frequency on an individual basis with limits set on oversharing. The potential for truth and accuracy is huge. Corporate accountability and social responsibility are areas which will open up to new levels of transparency. Broader issues such as legal practices and sustainability issues can also be verified, which will make marketers more inclined to present facts without any marketing spin. Blockchain equals truth; facts can be checked easily in terms of product and corporate integrity. Creating in essence digitized contracts wherein promises are made public. Also; companies are able to ensure improved data security. A full CSR program could ideally be set up and managed with the blockchain for all to see. Other marketing initiatives could help those interested easily verify that influencers for the company are true influencers meeting the brand’s criteria. In that same vein, it will help verify social media followers and sort out bots from real people.

Marketers should be excited about the potential for the new level of consumer targeting as well. By easily proving that users, along with their click-through data, are real essentially means website owners and those interested in advertising no longer needing a platform to ensure they are maximizing their brands reach.  Many of the companies investing in advertising currently only receive a fraction of the value invested, due to the involvement of the middleman. Blockchain can solve this by creating much better value for ad campaigns. So instead of communicating indirectly with site owners when you want to publish content, you could communicate directly. Information on products, especially in the consumer realm, will be instantly available to consumers who will have access to complete supply chain information as well as the full story about a single product. Personalized digital experiences move from one-to-many marketing tactics to one-to-one connections that seem more intimate and enjoyable for consumers. Relevance and authenticity take the lead in these selling situations and brands can appeal to individual consumers with a level of intimacy unseen up to this point.

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Providing better branding value, ensuring transparency in operations, and possibly the best aspect of this marketing is that the story and personal engagement doesn’t make it seem like marketing at all, just a no-pressure experience between a consumer and a product and brand. People are skeptical of many things, from where their food comes from to the factory conditions of where a product was made. It’s a marketer’s job to build trust with the product to be able to sell it successfully. The quickest way to gaining that trust? Transparency. The truth about products and claims will be easily verified via blockchain technology and marketers will be able to capitalize on that like never before. From a basic starting point, simply having a Bitcoin-friendly payment story in 2018 shows forward-thinking and a company that embraces emerging technology. One that is edgy and innovative; that other brands might want to copy. Ideally, you could create a whole PR strategy around this alone, but hey why stop there!

[/vc_column_text][/vc_column][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”3″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”1″ sticky=”yes” width=”3/12″][vc_row_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][uncode_author_profile user_id=”4″ avatar_position=”top” author_name_linked=”” heading_semantic=”h5″ text_size=”h5″ text_space=”fontspace-781688″ text_weight=”800″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Let’s Collaborate[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ back_color=”color-xsdn” overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ radius=”xs” width=”1/1″][vc_column_text]Join our collaborative community. Discover the latest marketing, branding & technology resources.[/vc_column_text][contact-form-7 id=”62791″][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Contributors[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”2″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”4″ mobile_width=”4″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”2286″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:https%3A%2F%2Fdavidwalsh.name%2F||target:%20_blank|”][vc_single_image media=”15051″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:http%3A%2F%2Fwww.graphicsfuel.com%2F||target:%20_blank|”][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”4″ mobile_width=”4″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”15046″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:http%3A%2F%2Fspeckyboy.com%2F||target:%20_blank|”][vc_single_image media=”23115″ media_width_percent=”100″ media_ratio=”one-one” media_link=”url:https%3A%2F%2Fwebdesignledger.com%2F||target:%20_blank|”][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”1″][vc_separator][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”800″]Newsletter[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ back_color=”color-xsdn” overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ radius=”xs” width=”1/1″][vc_column_text]Join our 35,000+ subscriber creative community newsletter and discover the latest web design, UX and freelance designer resources, tips and deals.[/vc_column_text][contact-form-7 id=”62791″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

Spring Cleaning Your Small Business

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5 Questions To Ask When Spring Cleaning Your Small Business

“If I don’t have the space to be creative and work on my business (growth, new initiatives, strategy, etc.), then I know I need to tweak my systems.” – Krish Chopra, Director of Operations United Medical Rotations.

It’s time to dust off some cobwebs. It’s the season of spring cleaning, and the perfect time to review your operational procedures. Every business is about building a solid set of processes that keep the money coming in and make the best use of limited time. That’s why it’s important to take a good, hard look at your operations and efforts.

So where to begin? Here are five questions to figure out where to aim the dustbuster.

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1. Have There Been Any Changes?

There may have been a change in your business, mission, industry, or customer demographic. Revisit your business plan and re-evaluate if these strategies are still in line with your goals. Some might say you should be updating your business plan every month, every week and every day It may be necessary to rework or adjust certain structures and tactics in order to realign your business plan. Taking the time to examine changes and update business plan is what will help make order out of chaos.

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2. Can it Be Automated?

There is always a million and one things to do. Take a closer look at certain aspects of your company. Wherever automation can be done, using software or hardware integration, it should be implemented or at the very least explored. Small business owners end up losing productivity dealing with redundant, time-consuming tasks; some which might be extremely important, others more mundane. Whether it’s billing, customer support, or manufacturing, automating these operations will free up time for business development and allow you to operate in the most efficient way possible.

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3. Is It Just Taking Up Space?

A physical spring clean is just as important as a digital one. Set aside time to do both. Re-organizing work spaces and storage closets will lead to a more productive work environment. When it comes to the digital cleanup, organize, delete, and archive files and folders that are no longer used. Look at documents that were set up, but never used. Reorganize and retitle folders in more descriptive ways. Unfollow social media accounts, email updates, and blog accounts that aren’t providing any value and just taking up space.

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4. Has It Been Collecting Dust?

There are some areas that inevitably will have been neglected due to lack of resources or time. This is your chance to look into these areas and evaluate whether they can be better incorporated, or if they can be eliminated. Great companies foster a culture in which you’re constantly brainstorming, innovating, testing, analyzing, and reinvesting. Removing those unnecessary processes will strengthen your focus and funnel resources more effectively. They have already gone this long without any notice or results.

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5. Is This The Best Way To Do IT?

Like any business, you don’t have much time to waste. It’s important to utilize your time as efficiently as possible. Take a step back and measure where your time is being spent. There may be tasks that can be delegated or outsourced. Even the most mundane and tested processes can have massive room for improvement. It’s remarkable how much we do simply out of habit, without ever pausing to think: is there a better way? Go through every process and look for redundancies and areas for improvements. Could a change to remote or teleworking turn the staff’s hour long commute into two added hours of production? There are a stunning number of business practices and technology available to help every aspect of your business.

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Are you ready?

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As we all know, the Warriors of Golden State and the Cavaliers of Cleveland are in the midst of historic runs towards a 3rd straight showdown for the ultimate crown of NBA champion. The league’s annual “unofficial” MVP Lebron “King” James will look to capture his 4th title bringing two rings in two different cities. While Stephen Curry will look to avenge the stunning defeat of 2016 to capture his 2nd championship and the 1st for team newcomer Kevin Durant. Are you ready?

Worldwide people are going to be locked in for the most anticipated finals maybe ever. Are you ready? Twitter feeds, splash-pages, and microsites will populate many major brands website’s hoping to draw in some digital attention from this yearly market that the NBA facilitates over the next two weeks. Are you ready? Ready for eye catching highlights? Ready for perfectly executed game plans? Ready for memorable moments? Not only will this be happening on the court but also all across the digital space. The NBA Playoffs are coming to their inevitable conclusion with the NBA Finals match-up we’ve all been waiting for. Are you ready?

[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” font_family=”font-134980″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column_inner column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_custom_heading text_size=”bigtext” text_height=”fontheight-179065″ text_font=”font-850707″ text_transform=”uppercase” text_uppercase=””]Are you ready for
perfectly executed game plans[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_column_text text_lead=”yes”]

“The NBA Finals are here, check out our new items in store here: blahblah.com/blah”
The sad truth is that this is where many small brands are in terms of social engagement for a national social event such as a sports championship, Small Business Saturday or even Father’s Day; it is time for them to start digging a bit deeper. Finding ways to connect and capitalize on annual events which are nationally influenced.

[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-169294″ back_image=”55081″ back_position=”center top” parallax=”yes” overlay_color=”color-169294″ overlay_alpha=”70″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_custom_heading auto_text=”yes” heading_semantic=”h6″ text_height=”fontheight-357766″ text_weight=”600″ sub_lead=”yes” sub_reduced=”yes”]Snap stories, Twitter memories and Facebook live will showcase fan emotions all across the web in real time.[/vc_custom_heading][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” font_family=”font-134980″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text text_lead=”yes”]

Are you ready? From the diehard to the fair weather fans, everyone will be tuned in ready for the showdown of the century. Loyalties will be made know and favorites chosen ( it might not even be whom they picked last year). Snap stories, Twitter memories, and Facebook live will showcase fan emotions all across the web in real time. Major brands and official sponsors are banking on this and thus have been planning for these very finals since the day after the Super Bowl, really since James’ chase down block in last years finals. The social campaigns mapped out weeks ago and digital engagement teams are ready to go all in with the hopes of grabbing the attention of someone new.

The NBA has a network of nearly 15 million digital followers; it’s a network that brands crave. Last year Verizon, which replaced Sprint as an NBA partner, created a “Data Dunk” contest where customers had a chance to win free data during the Finals. Taco Bell is running a, “Steal a Game, Steal a Taco” national giveaway promotion during the Finals. The promotion offers free tacos if a team wins a road game in the NBA Finals.

[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ width=”5/6″][vc_single_image media=”55066″ media_lightbox=”yes” media_width_percent=”100″ media_title_uppercase=””][/vc_column][vc_column width=”1/6″][vc_column_text]Last year Verizon created a “Data Dunk” contest where customers had a chance to win free data during the Finals. [/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” font_family=”font-134980″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text text_lead=”yes”]

“Overall, we are seeing continued and more custom campaigns utilizing the Finals time frame but also leveraging the connection to our game,” said Kerry Tatlock, senior vice president of global marketing partnerships for the NBA. “Our partners are leveraging pieces of the game within their promotions.”

KIA is the official automotive partner of the NBA and will have the strategic advantage of the prime placement of ads in the arenas and on TV. NBAtv will provide interactive shows before and after every game in which they will attempt gauge fan favorites and player polls. A seamless way for the NBAtv brand to engage every level of fan. ESPN commentators and analysts are set to provide two weeks of wire to wire coverage of every aspect of this series new and old as well as every single statistical breakdown imaginable.

ABC will pull at the heartstrings as every game will uncover the family stories of star players, and the unknown players alike. The focus will be given to backgrounds and upbringings, hardships and triumphs. Analysis from every outlet will break down every player and stat and encourage fans to not only watch but also to share via social media teasers.

[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”100″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-169294″ back_image=”55071″ back_position=”center top” parallax=”yes” overlay_color=”color-169294″ overlay_alpha=”40″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_custom_heading auto_text=”yes” heading_semantic=”h6″ text_height=”fontheight-357766″ text_weight=”600″ sub_lead=”yes” sub_reduced=”yes” subheading=”Kerry Tatlock”]”Overall, we are seeing continued and more custom campaigns utilizing the Finals time frame but also leveraging the connection to our game,”[/vc_custom_heading][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” font_family=”font-134980″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text text_lead=”yes”]

Sponsors and growing brands are going to do what they do best, research. Watching influencers and banking on the casual fan showing up in a sharing mood. Variations on hashtags like #NBAFinals and #WarriorsvCavs are already being eyed by major sponsors and content pushers in order to align their messages with the trend. There will be Television ad spots that ask viewers to come to their website in order to view “exclusive finals” content….but what could be more exclusive than the game you are already watching?

Are you ready? Brands are; with social post ready for a sweep and social post ready if the series goes to Game 7. Preparation is key and brands know this. Coaches on both benches as well as marketing departments big and small all across the country just have one question; Are you ready?

Cover Photo Credit – https://chummyboi.deviantart.com

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