How To Talk About Your Brand
Who Are You?

One of the most difficult questions to answer is “Who are you?”. Most likely, you’d reply with your name, a description of yourself, and what you do. But that doesn’t really answer the question, does it? You’ve said what you are, but I still don’t know who you are. This question doesn’t get any easier to answer when it comes to your brand. Some would usually give a rundown of the features that their product or service provides, but that’s not what your prospects want to hear. They want a story.

A story is an effective method to sharing information from one person to another. Every brand needs a story — an authentic one

How To Talk About Your Brand
Every Brand Needs A Story

A story is an effective method to sharing information from one person to another. Every brand needs a story — an authentic one. Without a story, you and your brand will easily get lost in the thousands of pages in the Google search results. Without a story, you’re no different from the competitor above and beneath you on the list. It’s that important.

So who are you?, I need to know. Your brand story goes beyond what’s written in the copy of your website, the catchphrase in an ad, or even the rehearsed presentation pitch. It’s about who your brand connects with and how it resonates with them. Jeff Bezos, the founder of Amazon, summed it up perfectly. “Your brand is what other people say about you when you’re not in the room.” Beyond the mechanical transaction of product or service for compensation, you’re providing a customer experience; you’re building a relationship.

How To Talk About Your Brand
Reflect The Story In Every Aspect Of Your Business

Every element of your business or brand, from the layout of your website to your industry partners, affects your brand story. For example, a brand that targets an environmentally conscious market should reflect that value in every aspect of the company with green initiatives like using recycled paper and motion-sensored lighting. A speaker at a conference will never get on stage and sell, sell, sell. They tell you a story and take you on a journey, all while demonstrating their core values and the knowledge they have about the problems their company solves. They live their brand.

How To Talk About Your Brand
Good Stories Give Big Voices To Any Business

So while you’re building your brand, ask yourself ‘why should people care about what I have to say?’. Who are you? I want to know. What sets your brand apart from your competitors? Telling your brand story is a powerful technique for building a meaningful relationship with your customer base. It’s a proven concept that inspires people, connects them, and keeps them engaged. It doesn’t matter where in the world you’re based or how much funding your startup has. Good stories give big voices to any business — big or small. That’s why it’s paramount that you fully develop your brand and the story behind it.

So who are you? Because you need to know.