Increasingly, small-business owners count on technology to start and scale their brands. Tech touches everything from the way consumers find and purchase products and services to the way small businesses market and even transportation is influenced by new technologies.  See some of the national trends among consumers and businesses below and afterward access the full report here.


In order to better understand the impact of digital tools and social media on Main Street in America, the U.S. Chamber of Commerce’s Chamber Technology Engagement Center, partnered with Morning Consult, a research & technology firm, and Facebook to explore how small businesses are not only using but also shaping social media and digital platforms.

First and for most customers are moving online to make their purchasing decisions. According to a recent Pew Research Survey, the proportion of Americans who shop online grew from 22% in 2000 to nearly 80% in 2016.



You cant be afraid to take a risk. You can’t be afraid to take a risk because you think you might fail. -Linda McMahon

Given the uptick in online consumerism, an online presence is a critical component of a successful business plan. In a 2017 report, Deloitte found that the most digitally advanced U.S. small businesses earned two times as much revenue per employee, experienced revenue growth that was nearly four times as high, and were almost three times as likely to have created jobs compared with the previous year.

Even when customers do business with a physical store, they increasingly expect to access online options as part of their experience. Businesses that successfully build and implement a strategy of online customers, vendors, and employee engagement will likely see the most success in coming years.

The growth and use of social networking by small businesses across the world continue to increase. Of Facebook’s over two billion monthly active users, more than 1.5 billion are connected to a business on the platform. Of those 580 million are connected to an American business. The global number of social network users worldwide is projected to increase to over three billion by 2021.


“Never before in history has innovation offered promise of so much to so many in so short a time.”
– Bill Gates

The size of small businesses, once an obstacle to reaching global markets, now offers benefits. With the internet and related technologies, small businesses can be based in a range of locations even as they connect with customers around the world. Small business owners must customize technology to the needs of their businesses. Online tools are inexpensive and easy to use and have become routine parts of how business owners operate.

Comment below and let us know some of the ways your brand has used technology to stand apart.