A social media audit is the process of reviewing what’s working, what’s failing and what can be improved upon across your social media channels.

Before you start developing more content to share on social you need to figure out what your audience actually likes. A fantastic way to do that is to look at past social media posts to see which were most successful. Make sure you’re sorting your messages by the metric that is most important to you, whether that’s clicks, responses or total reach. Take as an example a small business which is already planning monthly post on two or more social mediums. The time of day the most engagement is received a vital metric often overlooked and can be easily identified with an audit. Video plays, another metric can immediately be used to sell to advertisers and generate revenue.

How healthy are your brands marketing efforts?

How to get started:

  1. Pick your metric
  2. See which post got the best rate of return on that metric (develop an “algorithm” to plug in different post types & get answers)
  3. Once you see which post work best, develop calendar around those post type
  4. ***Develop variable algorithm to use for experimental post in the future, one that shows you post that work well with another metric of interest or shows post that get returns of interest based on original metric ,etc*** — This may be where you want to call the team at Timbr Technologies.

You can also use this time too:

  • Look at the overall tone and voice of your content marketing. Who are you?
  • Better convey in your content. Figure out if your messaging is aligned across all platforms.
  • The average (or minimum/maximum) engagement of pieces developed.
  • Branding guidelines. How to refer to the company, product lines, individuals, etc.
  • Posting parameters for in which to experiment with future posting.

It can all sound like a lot but try this simple first step; find a few old post that did well, ie. top videos, images, links, website referrals and try to effectively repackage them in the coming months.