Gaming incorporated with Health Care?

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[dropcap]S[/dropcap]ince 2005, gaming has been introduced in the health field. Many different consoles have incorporated video games that have been used to rehabilitate individuals. For instance, the Xbox has created a numerous amount of games that get your body moving “so to say”. Different consoles such as the VR, Caren and many more have devoted some of their time to create games with the sole focus of helping people recover. With that being said you read the title and ask, “Well; is gaming incorporated with healthcare?” Absolutely it is. And it is growing faster than ever.

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CAREN

Caren is a virtual reality gaming system that is used for the rehabilitation of wounded humans. Caren is perfect for stroke-related injuries and sports rehab. Caren has been used to treat PTSD. Carens unique system is popular around the world; and is being used by some of the best and most advanced research facilities. The base facilities are located at the following: Cleveland Clinic, Massachusetts Institute of Technology, Brooke Army Medical Center and more.

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NINTENDO WII-HAB

The Nintendo Wii-Hab are games that are used in physical therapy (hence the name). These games are mostly tailored to patients that have injuries related to strokes, bone injuries, and combat wounds. The Wii-Hab helps the patient recover by making them move physically even though it may be hard or even incapable of doing so. Recently, Johns Hopkins researchers implemented the Wii’s Play and Fit video games into a 22-patient study. The researchers incorporated video game activities such as bowling and boxing into 42 physical therapy sessions for their patients. While they concluded, they needed additional research. the researchers found patients enjoyed the challenge the videos games presented and welcomed the change in their physical routines.

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XBOX KINECT

The XBOX Kinect is probably the most popular. The Xbox Kinect has a vast array of interactive games. From Kinect sports to Star Wars. Each game requires you to move in some physical shape or form. Just Dance is an Xbox Kinect game where the player has to meet the exact dance moves as the ai. Moving constantly is what the game focuses on. This game requires the player to become flexible because not all the dance moves are easy. There have been a number of people who have lost a significant amount of weight by simply playing Just Dance on a regular basis.

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MIXED REALITY… SKYFARER/PATIENT INTERFACE

Skyfarer and Patient Interface are both mixed reality video games that allow the patient to incorporate upper body exercise regimens in the everyday Nerdy life.  The Patient interface is a game where the patient sees an outline of themselves while performing each exercise. VERA (the virtual coach) provides real-time coaching and feedback. The patients can also communicate with their therapist. Skyfarer is similar to Patient Interface but strictly inputs upper body workouts.

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In conclusion, the video game world is modifying the health industry quicker than a cheetah in a 100m dash. There are numerous amounts of video games that can help the patient recover quicker. There are many new consoles getting involved with the cross-reality of health and video games. Who would have ever thought that a “gamer” could be a bodybuilder? The old stereotype of a gamer is gone. With these new upcoming games, we might even see the world strongest man as a gamer. Who knows? The idea of mixing video games and health is great! It helps the patients recover quicker in a more interesting, creative way.

This post was written in collaboration with our two Summer Apprentices Jonathan and Myles from Playground City.[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row]

Some Innovative Black Owned Businesses

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Civic Eagle
Source: http://www.civiceagle.com/

Founded by Damola Ogundipe, Civic Eagle allows you to “connect your civil life with your social life” according to their website. Eagle is very efficient in working as a bridge for your social networking and civic engagement. It also encourages you to become more active through its Debate feature, and easily allows you to act by connecting you to local civic leaders.

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EquiTable
Source: http://equitableapp.com/

Founded by Luna Malbroux and Winner of the 2016 Cultivated Wit’s Comedy Hack in San Francisco, EquiTable is an app that lets you split meal bills easily. That. Simple. Using income data from the Bureau of Labor Statistics, EquiTable makes sure meal bills are split up accordingly, and justifies why your friends should pay more….or less.

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Greet Chat
Source: https://www.greet.chat/

Founded by Cam Burley, this social media tool uses artificial intelligence to organize customer questions on social media. Using Deep-Text Intelligence, it gathers context and learns from each interaction. A customer service representatives dream, Greet Chat helps understand which customers are most pressing & empowers customer feedback in decision making.

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Andela
Source: https://andela.com/

Founded by Iyinoluwa Aboyeji, Jeremy Johnson, Christina Sass and Ian Carnevale, Andela sifts through thousands of software developer applicants from Africa, a place considered as “the largest pool for untapped talent.” Through Andela, you are connected to the top 1% of software developers, and they can seamlessly integrate into your team and work just like they’re in your office. In fact, Andela literally sends their developers to your headquarters for a 2-week immersion to make sure they are connected with your company’s culture and aligned with your product roadmap.

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DNAsimple
Source: https://www.dnasimple.org/

Founded by Olivier Noel, DNA simple matches you to research studies looking for people just like you, while helping you earn money at the same time! DNA simple is a new way to support cutting-edge medical research. Scientists pay to access large databases of genetic data. That data will be supplied by their customers who, in return, will make money when their samples are used in research.

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Yoga Greeen Book
Source: https://yogagreenbook.com/

Founded by Carla Christine, Yoga Green Book is an online wellness studio & membership platform providing access to unlimited yoga & meditation videos. Classes are led by certified yoga teachers with a solid understanding of classical yoga text and a strong desire to promote wellness for people of color. Yoga Green Book is an online safe space offering yoga and meditation classes that educate and inspire. Over 1,000 people of color have accessed the online teachings which have been conducted in more than 20 cities worldwide.

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Understanding Marketing Automation

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[dropcap]M[/dropcap]any marketing departments have long realized they need to automate repetitive tasks such as emails, social media, and other website actions. It’s nearly impossible to personally reach out to each and every new lead, but a giant, impersonal email blast is pretty much destined to be ignored. The secret to solving the mysteries of the untouched email, the unclicked call to action, and the once-promising lead that simply went MIA, may be marketing automation. Marketers should be looking to develop relationships with buyers at all stages of the sales funnel, and use marketing automation to create highly personalized relationships with new and existing leads. Let’s face it, we’ve all got pretty jam-packed inboxes, and even perfectly personalized emails offering incredible, highly relevant deals sometimes get lost in the shuffle or the “spam” folder.

The Landscape as it is

At its best, marketing automation is simply software and tactics that allow companies to buy and sell effectively, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. The practice has shown amazing results for both B2B and B2C businesses. A 50% increase in overall conversion rates have been reported on average. However, most won’t have the ingredients they need for effective marketing automation because they first have to have a steady flow of organic leads coming through their funnel. Many invest in marketing automation before they have fertile ground for lead nurturing campaigns to blossom. It’s an uncomfortable truth in the marketing world that most leads go nowhere. Too many marketers spend their time figuring out how to take the tiny fraction of the market they already have as leads and squeeze more out of them. While they’re doing that, their competition is figuring out how to get more out of the 99.99% of the market that’s still out there. The efficient implementation of marketing automation technology can effectively increase operational efficiency by allowing for more precise use of all your companies data.

Makreting Automation

Marketing automation allows a brand to send the right message to the right person at the right time, in a way that’s scalable.

 

Automation uses every bit of a customer engagement to trigger the right touch for the right customer at the right time. How many nudges did it take before you decided you had to have your last online purchase: a targeted ad on social coupled with an email reminding you of the sale price or was it a push notification letting you know there were only a few left in stock? Now does it seem weird to rely on automation to create more personalized relationships with leads? Absolutely. However, think of all the information about clients that is gathered as they sign up for newsletters, click through web pages, or even view items online. Marketing automation allows a brand to consolidate all that data in order to produce meaningful, personalized pieces of content that will help convert leads. Imagine you’re trying to grow a plant. First, you need fertile soil for the growth of your plant. Next, you need seeds, and last you need water and light in order to nurture those seeds into a lush, blooming plant. It’s not foolproof, but it’s not impossible. In essence, effective marketing automation looks just like nurturing this plant does. At the end of the day, the hope is we’ve nurtured our leads the seeds well enough to produce actual paying customers or a lush, full-grown plant.

Use Automation to Get Personal

While it’s become standard practice to begin by asking leads for an email address, using marketing automation to analyze total customer data can lead to much more beneficial relationships for both buyers and brands. Now let’s say you have 5,000 new leads. It’s highly unlikely that all 5,000 are interested in the same aspects of your business. Most automation is based on analytics measuring the impact of an entire campaign across the various segments and channels. The practice could potentially set off a chain of responses, from a welcome email to a call from a member of your sales team. Marketing automation done right typically generates significant new revenue for companies, and provides an excellent return on the investment required. Though it’s not the easiest marketing initiative to execute on, marketing automation is certainly not impossible. With the data, you already possess you can identify segments and opportunities you never dreamed existed. Why stop at obvious factors such as demographics, when you can instead break your prospect base down according to how they use your site, the offers they accept, the articles they linger on. Through your strategy begin to customize landing pages, widgets and other elements of your website; identify customer’s needs based on their interest rather than simply asking for an email address.

makreting automation

The term “marketing automation” has become a buzz-word, where marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation. This misconception leaves many marketers with sophisticated tools to automate the middle of their funnel, but no solution to generating new leads to nurture in the first place. The consequence is that marketers begin buying lists of email addresses to nurture instead of generating inbound leads. Digital marketing automation has its bloodline in simple email marketing. However, it is way beyond the email marketing.

It takes personalization far beyond blasting a coupon or special offer to every lead on your list, regardless of where they are in their purchase journey.

 

In our plant analogy, it’s sort of like using artificial chemicals or enhancers to make your plants grow faster. Sure, it seems like a good, quick fix–but it doesn’t set you up for future, long-term success. While using automation platforms, many marketers must still create exciting, multi-tier lead nurturing campaigns. Successful multi-channel efforts generally include marketing automation, email marketing, retargeting, social media, and sales outreach. In a world where customers feel more empowered to make purchase decisions than ever, using marketing automation to offer solutions before they ask can be crucial; today’s digitally empowered consumers are loyal to the companies that address their needs most effectively. The most effective marketing automation not only collects data from multiple channels but also uses those various channels to send their marketing messages as well. That means the success of your campaign relies less on the email and fully utilizes the various channels that influence a buyer’s decision.

Amazon is the King of Marketing Automation

From their amazing retargeting that never lets you forget those jeans, you were undecided on a couple weeks ago, to their spot on suggestions based on previous purchases. Amazon will even let you know what your neighbors are buying, so you’re never the last in the know. Amazon’s marketing makes it easy for its customers to buy things, to the point where some Amazon customers don’t realize they’re out of toothpaste until they get a reminder to buy more. Amazon is second to none at listening to their customers through passive actions such as web browsing, to purchase history, to actual feedback through surveys and customer service.

Makreting Automation

An automation update for your brand requires integrating new technology into your day-to-day business operations, which obviously comes with a few pain points. However, once you’ve got your automated marketing system running like clockwork you will see the value in letting your marketing automation system do the heavy lifting. Remember marketing automation isn’t simply a quick fix for finding new leads. Instead, it’s a long-term strategy that enables growth. In nonprofessional terms, marketing automation is all about optimization. Make sure that when your automation pays off, and you are getting those leads you’ve been looking for; your marketing strategy calls for even more personalized lead nurturing which never feels robotic. The scope of marketing automation is beyond simply automating the marketing department’s repetitive tasks, it optimizes the time of your staff. It can even hint at which new avenues your sales team concentrates their endeavors.

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Top Brand Campaigns of The 2018 World Cup

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[dropcap]F[/dropcap]útbol teams from all over the world have battled for the chance to go head to head and be forever known as national treasures. While all this has been going on though, some of the biggest brands across the globe have been battling all summer for your attention. View our top Brand Campaigns of the 2018 World Cup video or skip it for the full list below.

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“The Collaboration Hub For Work”
Source: Slack

The Premise is pretty simple; slack implies that the entire World Cup was organized on their platform. Now if an event as complex as the World Cup uses Slack to stay organized then you should too, right? Well, that was the company’s premise during this 2018 World Cup. Slack touts more than 8 million daily active users. There are more than 3 million paid users, and its 70,000 paid teams include 65 percent of Fortune 100 companies. Now, Slack is focused on attracting more enterprise customers amid competition from Facebook’s Workplace and older workplace communication software options.

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“Create The Answer”
Source: Adidas

Adidas is already the sponsors of Match Balls, team cleats and kits all of which change on the Adidas website homepage as games are played. Adidas has recruited their star-studded cast of sporting figures and musicians to speak directly to the futbol community; while online asking people to post their own content using and engaging with the hashtag #HereToCreate. The entire brand is tied into the world cup as a lifestyle event. There’s also a clever personalization element to the campaign: in addition to the main promotion viewers in six different prime Adidas cities (New York, London, Shanghai, Tokyo, Paris and Los Angeles) will consume custom content tailored to their regions. Each different version will feature “creators” that are shaping sport culture in their city.

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“We’re With You”
Source: McDonald’s

Best campaign and longest head start on others. The United States Commercials are based around ‘the everyman’ who is at Mcdonalds learning about and enjoying the FIFA World Cup games. Online reach was simple through their already existent partnership with Coke; the two formulated a #ShoutShare social share campaign. McDonald’s has served as an Official Restaurant of the FIFA World Cup since 1994. By the companies own words “As a Sponsor, we bring the world’s passion for football (soccer) to life for millions of fans” McDonald has it all for this world cup including special creative promotions, contests and in-store activations in more than 100 countries around the world. The centerpiece of their FIFA World Cup sponsorship is the McDonald’s Player Escort Program. Through this initiative, more than 1,400 children ages 10 and under have the once-in-a-lifetime opportunity to live their dreams of walking onto the field hand-in-hand with their football heroes at the start of each World Cup match.

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“Jump on The Wagen”
Source: Volkswagen

The ads are well timed and they play perfectly without the US team being in the World cup. The premise, which evokes feelings of being a “citizen of the world”, ask Americans who are you pulling for because it’s time to jump on the Wagen. The multi-media campaign done in collaboration with creative agency Deutsch, features fans from different teams making the pitch to Americans to root for their teams during the tournament. Additionally, Volkswagen worked to release a Spanish language campaign “Súbete a la Pasion” on Telemundo featuring fans from several Hispanic nationalities inviting others to celebrate their shared passion for fútbol.

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“That’s Some Kind of Power”
Source: Powerade

Great job of connecting and transitioning their current campaign directly into the World Cup. Powerade is in a wonderful space overall they already benefit from McDonald’s sponsorship as well as from parent company Coke’s partnership with FIFA. Powerade was able to resonate with the casual futbol fan by simply adding a World Cup element to their already existent marketing spots.

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See the power of Wish as well as more World Cup hits and misses here with our full list of top Brand Campaigns of the 2018 World Cup.

Don’t forget to @timbrtech on social so we can hear your thoughts on your favorite World Cup 2018 campaigns.

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